The Indian smartphone market shipments to the country fell 4% year on year to just under 27 million units in Q2 2017 for the first time in its history. Samsung continues to lead the market, with a 25% share, followed by Xiaomi, more than quadrupled its shipments to 4.8 million units this quarter. Vivo took third place, with shipping all-time high of 3.4 million units, owing to its rising popularity among tier-two and tier-three cities. Oppo to take fourth place, while Lenovo finished fifth with 1.9 million smartphones.
“India is an important market to Chinese smartphone vendors,” said Canalys Research Analyst Ishan Dutt. “ Samsung is under immense pressure in the mid-tier from the Chinese players and it retains its place with its midrange J series smartphones But it needs to use its brand to make its mid-tier devices more desirable. The recently launched S8 and S8+ have helped it win back some of its premium share
Xiaomi, vivo, Oppo, Gionee, and Lenovo put together control over 50% of the Indian smartphone market, so Samsung should needs some action to make its position strong by making their entry level and midrange phone shipments higher.
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